Opening Keynote Session
From Adversity to Competitive Advantage: Nissan Turns Over a New LEAF
Mark Swenson, vice president for manufacturing engineering and vehicle production engineering, Nissan North America
Mark Swenson, vice president of production engineering at Nissan Americas, knows something about responding to a crisis. Mark had just been promoted to the Nissan leadership team in the late 1990s when the company salvaged its future by forming an alliance with France’s Renault. Mark will share his observations on how that crisis molded the company that Nissan became and how the experience in handling adversity has given the company a competitive advantage during the current economic downturn. Nissan has a steadily growing market share and is poised to become the market leader in mass-produced zero-emissions, all-electric vehicles with the production of the Nissan LEAF beginning later this year. In his keynote address, Mark will describe how Nissan’s forward-looking vision to promote sustainability, efficiency and quality has become part of the culture.
Sponsors
Media Sponsors
Endorsing Sponsors
